Galeristin im Gespräch mit Galeriebesuchern. Der Erwerb zeitgenössischer, professioneller Kunst ist mehr als der Kauf eines ästhetischen Objekts.

Why is it so important to buy contemporary art?

Acquiring contemporary art and supporting professional artists and galleries is of great importance for many reasons. Contemporary art reflects the social, political, and cultural issues of our time, thus making a valuable contribution to cultural diversity. By purchasing artworks, one helps ensure that these discourses can continue and that artists have the freedom to create innovative and critical works. At the same time, buying art provides artists with an essential source of income, enabling them to continue their creative work, especially in an often uncertain economic environment.

Galleries also play a central role in the art ecosystem, as they discover and promote new talent and make it accessible to a wider audience. Buying art supports not only the work of the artists but also that of the galleries, thereby strengthening the entire network that produces and disseminates contemporary art.

Furthermore, acquiring contemporary art is an investment in the future – both culturally and potentially financially. Contemporary works can gain in significance and serve as an important cultural reference for future generations. Of course, contemporary art also allows buyers to establish a personal connection to the challenges and questions of our time. It offers the opportunity to reflect on the world and consider current issues from new perspectives.

Last but not least, buying art also strengthens local art scenes when one chooses works from one's own region, or promotes global exchange when acquiring international art. Both contribute to a networked and diverse art world. Therefore, buying contemporary art is more than just acquiring an aesthetic object; it is a conscious decision to support cultural discourse and creativity and to foster a world in which art continues to play a significant role in the future.

And always remember: if you have a toothache, see a dentist, not a florist. And if you need flowers, go to a florist, not a baker. Therefore, buy artwork from professionals. Our team consists of art historians and art scholars. We look forward to your visit!

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